Web copy for dance fitness brand

The Client: Brasinga, a young and exciting dance fitness brand.

The Challenge: create website copy for their dance classes which set out to take on the likes of Zumba.

The Solution: web copy that reflects the values, energy and freshness of the brand while communicating the results their audience can achieve.

EXTRACT 

We’re not your average dance fitness class…

We’re way more than that.

Brasinga helps you redefine what fitness and beauty is. We enable  you to reframe your struggle for optimum fitness – not just in the short term, but forever. Because we use our passion for dance as a ridiculously fun and upbeat way to deliver sustainable and targeted results that build your strength, your muscle tone, and your staying power.

You’ll feel the pain, but you’ll love it!

Is Brasinga the thing for you?

It doesn’t matter what size you are, whether you’re a guy or gal, how good a dancer you are, or where you’re from. What matters is where you’re going: you want to step it up, reach that higher level of fitness and wellness that you didn’t even know you’re capable of. You want to feel the burn, feel the sweat, feel the beats, feel the results.

When classes like Zumba aren’t giving you the challenge you want, if they are on the same scale as dancing like your uncle/auntie at a subdued wedding then it’s definitely time to turn up the heat and ‘baile’ Brasinga.

And, of course, Brasinga’s high intensity can help you drop that weight – if that’s what you’re aiming for.

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