Hey, I’m Yohanna!
Here’s how I went from book geek to wordsmith.
Crafting content marketing magic along the way.
I’ve always loved words. A true book lover from a very early age.
As a young adult, I got a real kick from languages (I grew up in Wales; my mother is Swedish, my father English) but my fascination for food and health led me to my true passion: writing.
Like a lot of people, it started with a blog (about healthy eating). This hobby turned out to be the best calling card a gal can have! Because it led to people wanting some of my word magic for their own businesses. More than ten years on and I’ve had the joy of writing for some amazing organisations.
Shakin’ it since 2015
I’ve been self-employed helping small businesses with their communications and copywriting for five years now. I bring them brilliant copywriting: like words for their new website, newsletters and press releases; or for printed material like brochures.
But it’s not just great wording that I bring to the table!
Creative strategy & content that converts
I have almost twenty years’ experience of communications and marketing within large and small businesses, charities and educational organisations – both B2C and B2B.
This background helps me create content and strategy that converts clicks into ka-ching!
So you can chill knowing that your business is healthy and growing.
And my experience as a health coach for women entrepreneurs gets me inside people’s heads. So I ask the right questions to properly understand the needs of my clients and of their audience.
I have a BA from UCL in Scandinavian Studies with Management Studies. Which led me to beautiful Sweden where I lived for a whole decade.
Shaking it inside and out
Getting away from my desk is what I would call my secret weapon. It means that I’m in the right headspace to produce fantastic work for my clients.
Many of my ‘YES!’ moments come when I’m sitting somewhere inspiring with a good ol’ fashioned notebook and pen in my hand rather than staring at my screen.
So it’s no coincidence that I now live in stunning South Devon on a small hop farm which I run with my husband and 1.5 dogs. I love to be outdoors as much as I can – walking, canoeing, gardening, cycling, camping, cooking…
And, after all these years, I’m still a book nerd.
What about you?
I’d love to hear where you’re at with your business! Or if you have any great book tips…
Why not get in touch and let me know?
Oh, and don’t forget to sign up here for my FREE marketing tips . They’re going to make sure your audience gets clicking on your ‘I’m in’ buttons (a.k.a ‘buy now’ / ‘join now’ / ‘book now’ buttons…you get the picture)