Hello, I’m Yohanna!
Here’s how I went from book geek to self-employed wordsmith.
Crafting content marketing magic along the way.
I’ve always loved words. A true book lover from a very early age.
But there was only ever one thing I wanted to do – own my own business. Doing what? That I didn’t know. But I knew I wanted the freedom of being self-employed.
So I started with what I knew. And followed my passion for food and health.
Like a lot of people, it started with a blog. This side project turned out to be the best calling card a gal can have!
Because not only did it teach me so much about content marketing, but it also led to people wanting some of my wordsmithery and marketing pizzazz for their own businesses.
More than ten years on and I’ve had the joy of writing for some amazing organisations.
I’d been doing these side projects alongside full-time and sometimes part-time employment. Some great gigs, with great people in great spaces.
But before then I had been worn down by the grind that ‘a normal job’ can bring.
Long commutes (4 hours a day!), uninspiring physical environments (hello, sticky brown carpets, flickering fluorescent lighting and dull cubicle landscapes), persnickety corporate managers who refuse to treat you as an adult.
Or having to wait for ‘your allocated time’ to eat your lunch. (I’m a ‘2 breakfasts and then lunch at 11.30 am’ kind of gal!)
Life’s too short to live someone else’s vision!
When I’m not thriving I’m withholding my awesomeness from people who I can help.
So when it all got too much I took the leap and went self-employed full time.
Best decision ever!
Because deciding where, when and how I work is so important to me. I pack my laptop and chase the sun every winter. And I eat lunch whenever the hell I want to!
Plus I’ve grown more on both a personal and professional level than I ever had in a ‘proper job’.
Creative strategy & content that converts
I’ve been shaking it and helping small businesses with their communications and copywriting for five years now. I bring them brilliant copywriting: like words for their new website, newsletters and press releases.
But it’s not just great wording that I bring to the table!
I have almost twenty years’ experience of communications and marketing within large and small businesses, charities and educational organisations – both B2C and B2B.
And my experience as a health coach for women entrepreneurs gets me inside people’s heads. So I ask the right questions to properly understand the needs of my clients and of their audience.
I have a BA from UCL in Scandinavian Studies with Management Studies. Which led me to beautiful Sweden where I lived for a whole decade.
This background helps me create content and strategy that converts clicks into ka-ching!
So you can chill knowing that your business is healthy and growing.
Many of my ‘YES!’ moments come when I’m sitting somewhere inspiring with a good ol’ fashioned notebook and pen in my hand rather than staring at my screen.
Getting away from my desk is what I would call my secret weapon. It means that I’m in the right headspace to produce fantastic work for my clients (like these ones here).
So it’s no coincidence that I now live in stunning South Devon on a small hop farm which I run with my husband and 2 dogs. I love to be outdoors as much as I can – walking, canoeing, gardening, cycling, camping…
And, after all these years, I’m still a book nerd.
How about you?
I’d love to hear where you’re at with your business! Or if you have any great book tips…
Why not get in touch and let me know?
Oh, and don’t forget to sign up here for my FREE content marketing tips. They’re going to make sure your audience gets clicking on your ‘I’m in’ buttons.
Photo by Jean-Karim Dangou on Unsplash